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An Honest and Detailed Aura Funerals Review

As part of our commitment to helping families understand their choices, we have thoroughly researched the Direct Cremation market. This detailed Simplicity Cremations review will help you understand if the service Simplicity supply is the right choice for you and your lost one.

Speed of Service
customer satisfaction
One, Simple Direct Cremation Service
Options to Attend Service
Prices Start at £995
Available Throughout Great Britain

Simple & affordable – If you are looking for a simple, affordable funeral option offered within a wider network of support, then you may like to consider Aura as your funeral provider.

End of life services beyond cremation – Aura was founded in 2019 with the aim of making end of life affairs a more open, approachable subject for discussion. As such, Aura offers far more than just a funeral service. Through their “Aura Angels” and the “Aura Circle”, you can receive the support of a wide number of end of life services, from planning and legacy facilities through to bereavement support and help with organising a celebration of life. 

Low cost – The starting price for an Aura funeral service is a modest £995, covering the majority of services required for a direct cremation funeral – including the removal of medical devices and delivery of the ashes (within twenty-one days). 

Added extras – For additional prices, there are also two options to attend the cremation: an Intimate Farewell for up to twelve mourners, or a Crematorium Ceremony for a more extensive service. Offering a choice of up to eighty crematoria, Aura should be able to assure you a relatively local service.

Aura partners with Distinct Cremations to provide its direct cremation funeral service, a funeral provider which has earned an impressive reputation for its customer service. 

Aura Cremation Locations
Where do they operate?

Aura partners with over 80 crematoriums in the UK. You can see a list of the Aura crematoriums at the bottom of this page

Aura Funeral Cost

What’s Included in the £995 Aura Direct Cremation Funeral?

Aura will provide the following services in their single, direct cremation funeral. Everything indicated is included in the headline price, with no additional charges.

Services available throughout mainland Great Britain

Collection of the deceased from any hospital or public mortuary during office hours

Transfer to and care of the deceased at the crematorium

A high-quality, wood-effect coffin

Hand delivery of the ashes to your chosen address

Unattended cremation service.

Option to have the ashes scattered in the Garden of Remembrance

Paid Extras Include


Collection of the deceased from any private residence or care home


Collection of the deceased out of hours


Doctors’ fees (if required)

+£400 – £1000*

Attendance of the cremation


Delivery of the ashes to any mainland address within England, Wales or Scotland*

**Price is dependent upon the number of mourners, please see further details below.


1.Aura will arrange for hand delivery of the ashes within twenty-one days following the cremation. You will need to bear this timescale in mind if you wish to have the ashes present at a separate memorial service of your choosing.

2. Aura offers two options to attend the cremation for additional fees. The simplest option, for up to twelve mourners, is an “Intimate Farewell”, or you can host a “Crematorium Ceremony” inviting as many mourners as you wish.

3. Even if you opt for an unattended cremation service, Aura offers you the opportunity to have a piece of music of your choice played as the deceased is brought through the crematorium’s chapel. The chapel attendants may also say a few words in memory of the deceased before the cremation takes place. Most other providers do not offer this service for unattended cremations.

4. The ashes will be returned in a scatter tube designed for easy access either for scattering or for transfer to a more permanent urn.

5. Payment for the cremation service will be due in full at the time of making the funeral arrangements – there is no credit option or payment plan available. This is in line with the service offered by most other providers.

Aura Cremations Vs Simplicity Vs Pure Cremation

Here’s how the Aura Direct Cremation Funeral Service compares to direct cremations offered by a selection of other providers:

SERVICEaura-funeral-logosimplicity cremations logopure cremation logocelebration of life cremations logoco-op_funeral_cremation_logodistinct cremations logo
LIST PRICE£995£995£1,295£795£995£895
OUT-OF-HOURS COLLECTION£195£195£250£250?£250
DOCTORS FEE£82yesyes£82£82£82
DRESS THE DECEASEDSimple gownSimple Gownonly clothing worn by the
deceased at time of collection
Simple GownSimple Gownonly clothing worn by the deceased at time of collection
OPTION FOR OWN CLOTHESyesNoThey will drape clothes over the body but not dress them£50Noyes
REMOVAL OF MEDICAL DEVICESyesSubject to detailsyesyes?yes
COFFINWood effectDark Wood Effectsolid woodMedium Density FibreboardBasicVeneer Chipboard
MAX. TIME BETWEEN COLLECTION & CREMATIONunspecified‘within a few days’14 daysUnspecifiedUnspecifiedUnspecified
OPTION TO ATTEND£400-£1000£400-£900£250-£400nono£300
CHOICE OF CREMATORIUMwith attended option onlyattended only optionNoFee depends on locationnoAttended option only
DELIVERY OF ASHESyes£75Yes£100£50 to funeral homeyes
MAX. TIME FOR ASHES DELIVERY AFTER CREMATION21 days28 days21 days28 days21 days14 days

Closest Competitor Service

Below we have listed the closest comparable product to the direct cremation service offered by Aura Cremation

CompetitorFarewill Cremations
ServiceEach is a relatively new company specialising in an array of end of life services in addition to Direct Cremation funerals
eg Farewill: will writing and probate & Aura: legacy facilities, bereavement support, celebration of life planning
DifferenceFarewill is quite a bit cheaper, but the charges for extras are higher and they don’t include free delivery of the ashes
Aura has an option to attend, Farewill does not
ReviewRead our Farewill DirectCremations Review

Aura Cremation Customer Reviews

Below are the awards, customer reviews and our opinion of the Simplicity Cremation offering

Aura has earned 4.5 out of a possible 5.0 star rating on Trustpilot, with not a single negative review recorded. However, to date, the number of reviews is relatively small. 

Note also that some of the reviews will refer to Aura’s other end-of-life services in addition to the direct cremation.

Is an Aura Direct Cremation Funeral Right for Me?

An Aura Direct Cremation Funeral Service may be a suitable option if:

    On the other hand, Aura may be less suitable if:

      Frequently Asked Questions

      Is there an Aura Paper Brochure Available?

      Aura offers a brochure downloadable in PDF from their website. We recommend that you view the brochure as it offers a little more information than is available on the website.

      How do I Purchase an Aura Direct Cremation Funeral?

      A direct cremation funeral can be purchased by phone after the death of the deceased. 

      What Type of Coffin does Aura provide?

      A high quality, wood-effect coffin is supplied with Aura cremation services.

      What Happens to Medical Devices and Jewellery?

      Removal of medical devices is included in the cost of caring for the deceased. 

      Jewellery and other valuables can either remain with the deceased or be returned with delivery of the ashes at no extra charge.

      Can I Choose where the Cremation Takes Place?

      If you opt for an unattended cremation, you will not be offered a choice as to where the cremation takes place.

      If you opt for either an Intimate Farewell or a Crematorium Ceremony you can choose from up to eighty partner crematoriums around the country, a full list of which is available in Aura’s PDF brochure.

      Will Aura Tell me the Date of Cremation?

      You have the option to be told of the date of cremation if you are purchasing a direct cremation funeral. 

      How Can I Pay for My Aura Funeral?

      Full payment can be made by debit or credit card at the time of booking the funeral arrangements.

      Are Special Offers or Aura Discounts Available?

      Aura does not appear to be running any promotional offers at this time, nor do they offer discounts to selected groups.

      They have, however, published a number of articles on financial matters at the time of death, while the “Aura Circle” should be able to offer you further advice and support.

      How do I Make Enquiries?

      Enquiries can be made by email or by phone. There are also online contact and online chat options available.

      To arrange a direct cremation funeral twenty-four hours, seven days a week, their free-phone number is 0808 239 8898. For all other enquiries, lines are staffed from Monday to Friday between 9am and 5pm.

      Aura’s email address is

      The company also has a social media presence on Twitter and Facebook, but it’s not clear if these accounts are monitored for the purpose of making enquiries.

      Can Aura Take Over from Another Funeral Director?

      Aura should be able to take over arrangements made with another funeral director, although there may be an additional cost involved depending upon the precise circumstances.

      Are there any Hidden Costs?

      An Aura direct cremation funeral should cover the majority of cremation services between collection of the deceased and delivery of the ashes. However, additional provision will need to be made for contingencies such as doctors’ fees and collection of the deceased from a private residence.

      Are they Eco-Friendly?

      Aura offers very little direct information concerning their green credentials.

      However, their partner for providing the direct cremation service is Distinct Cremations, a part of the Westerleigh Group, which publishes information on the environmental impact of their network of crematoria.

      According to a press release, Westerleigh was the first cremation authority in the UK to officially adopt the new Environmental Policy Statement introduced by the Federation of Burial and Cremation Authorities (FBCA) in 2021.

      Who Owns Aura?

      Founded in 2019, Aura is a UK private limited company owned by a large number of small investors. The founder serves as chairman of the company.

      The cremation service is provided by Distinct Cremations, part of the Westerleigh Group.

      Which Crematoriums does Aura Use?

      ScotlandNorth England
      Borders CrematoriumCarlisle Crematorium
      Clyde Coast & Garnock Valley CrematoriumDarlington Crematorium
      Edinburgh CrematoriumDistington Hall Crematorium
      Glasgow CrematoriumDurham Crematorium
      Inverness CrematoriumNewcastle West Road Crematorium
      Kirkcaldy CrematoriumScarborough – Woodlands Crematorium
      Perth CrematoriumStockton Crematorium
      Stirling CrematoriumSunderland Crematorium
      West Lothian CrematoriumThorncliffe Crematorium
      York Crematorium
      Central England
      Babworth CrematoriumMidlands
      Bradford CrematoriumBirmingham Crematorium
      Great Grimsby CrematoriumCam Valley Crematorium
      Howe Bridge CrematoriumCannock Chase Crematorium
      Hull CrematoriumCoventry – Canley Crematorium
      Leeds Cottingley Hall CrematoriumGedling Crematorium
      Sheffield – Hutcliffe Wood CrematoriumGreat Glen Crematorium
      West Lancashire CrematoriumLeamington Spa – Oakley Wood Crematorium
      Lincoln Crematorium
      Norfolk and SuffolkMilton Keynes – Crownhill Crematorium
      Cromer CrematoriumStafford Crematorium
      Great Yarmouth CrematoriumVale Royal Crematorium
      Ipswich – Seven Hills Crematorium
      West Suffolk CrematoriumSouth West
      Bournemouth Crematorium
      London & South East EnglandBristol Crematorium
      Aylesbury CrematoriumForest of Dean Crematorium
      Barham CrematoriumLangstone Vale Crematorium
      Basildon CrematoriumNorth Devon Crematorium
      Brighton – Woodvale CrematoriumNorth Wiltshire Crematorium
      Charing CrematoriumPershore – Vale Crematorium
      City of London CrematoriumSedgemoor Crematorium
      Forest Park CrematoriumThe Weymouth Crematorium
      Hastings CrematoriumTorbay Crematorium
      Hendon CrematoriumTreswithian Downs Crematorium
      Lambeth CrematoriumWest Wiltshire Crematorium
      New Southgate CrematoriumWorthing Crematorium
      North East Surrey Crematorium
      Parndon Wood CrematoriumWales & North Cheshire
      Test Valley CrematoriumAberystwyth Crematorium
      Wessex Vale CrematoriumBridgend – Coychurch Crematorium
      West Berkshire CrematoriumChester Crematorium
      Woollensbrook CrematoriumColwyn Bay Crematorium
      Llanelli Crematorium
      Sirhowy Valley Crematorium
      Springwood Crematorium
      Wrexham – Pentrebychan Crematorium