An Honest and Detailed Dignity Funeral Plans Review

As part of our commitment to helping families understand their choices, we have thoroughly researched the Direct Cremation market. This detailed Dignity Direct Cremation review will help you understand if the Dignity Funerals service is the right company for you and your lost one.

Headline Price
Speed of Service
Customer Satisfaction
Direct Cremation Offered
Funeral Plans Available
Prices Start at £995
Local Funeral Director
Coverage Throughout Mainland UK, Northern Ireland and Isle of Wight
FCA Regulated

Dignity DirectCremtion Overview


Are dignity funeral plans safe?

Yes. Dignity funeral plans are regulated by the FCA so your money is safe.

Well established – As a large, well-established funeral provider, Dignity offers one of the most competitively priced direct cremation funerals available in the UK today.

Low cost – Their Unattended Funeral is available for the headline price of £995, with all of the essential services from collection of the deceased through to delivery of the ashes included*. Doctors’ fees and the removal and care of jewellery are also included.

Unattended funerals – Unlike most providers of direct cremation funerals, Dignity’s Unattended Funeral is arranged through a Dignity funeral home, guaranteeing a locally provided service.

Coffins – Dignity offers a choice of two wood-veneer coffins with each of their unattended cremations, although you have the option to choose an alternative from their entire range of coffins for an additional price. 

Delivery of ashes – Likewise, delivery of the ashes in a simple container is included in the price, but with the option to upgrade to higher quality urns for an extra fee.

Local service – A Dignity unattended cremation is likely to be carried out at one of the crematoria owned by the Crematorium and Memorial Group, which is part of the Dignity family. While you will not be able to choose which crematorium is used, it is likely to be as close to you as possible.

Cremation-only plansIn addition, Dignity Funerals offers a pre-payment plan for their Unattended Funeral Service. Open to anyone over the age of 18, the plan may be paid either in full, or the cost may be spread in monthly instalments for up to five years. In contrast to the service offered by most other providers, there is no additional cost if you opt to pay by instalments.

*Delivery outside of a twenty-mile radius of the crematorium will be subject to an additional charge, please see below for details.

Dignity Crematorium Locations

Dignity own its own crematoria, you can search for your local Dignity crematorium on their website. Its important to know that with their unattended cremation, you will not be able to choose which location is used.

Dignity Direct Cremation Cost

What’s Included in the £995 Dignity Unattended Funeral Service??

Dignity will provide the following services in their Unattended Funeral service. Everything is included in the headline price, except for the optional extras for which there will be an additional, specified charge:

Services available throughout mainland Great Britain, Northern Ireland and the Isle of Wight

Choose your local Dignity funeral director to carry out the service

Collection of the deceased from any hospital or public mortuary during office hours from a radius within 20 miles of the funeral director’s premises

Collection of the deceased from any private residence or care home

Transfer to and care of deceased at the crematorium

Doctors’ fees (if required)

A choice of a dark or light wood-veneer coffin (other coffins available for an additional price)

Unattended cremation service

Delivery of the ashes to your chosen address within 20 miles of the crematorium

Option to have the ashes scattered in the Garden of Remembrance

The choice to be informed of the date of cremation

Online funeral notice, personalised webpage providing all essential details of the cremation to be shared with family and friends

Paid Extras Include


Collection of the deceased from any hospital or public mortuary during office hours from a radius of more than 20 miles of the funeral director’s premises


Collection of the deceased out of hours


Delivery of the ashes to your chosen address more than 20 miles from the crematorium


1. Following the cremation, the ashes will be delivered within fourteen days. This is quicker than the service offered by most other providers, but you will need to bear this timescale in mind if you wish to have the ashes present at a separate memorial service of your choosing.

2. There is no option to attend the cremation.

3. A choice of two wood-veneer coffins is included in the price of a Dignity unattended funeral, but you have the choice to purchase an alternative coffin from Dignity’s range for an additional price.

4. The ashes will be returned in a simple urn, but other options are available for an additional cost.

5. Unless you hold a Dignity Funeral Plan, payment for the service must be made in full at the time of making the arrangement. There is no credit option or payment plan available. This is in line with the service offered by most other providers.

Dignity Direct Cremations Vs Pure Cremation

Here’s how a Dignity Unattended Funeral Service compares to direct cremations offered by a selection of other providers. This table refers to the unattended Direct Cremation Service with the attended service listed as an optional extra

SERVICEDignity-funeral-logocelebration_of_life_logopure cremation logodistinct-cremation-logo
NameDignityCelebration of LifePure CremationDistinct Cremations
List Price£995£795£1,295£895
CoverageMainland Great Britain, Northern Ireland, Isle of WightGreat BritainUKGreat Britain
Hospital or Public Mortuary CollectionYes within a twenty-mile radius of funeral directorYesYesYes
Residential Address or Care Home CollectionWAITING FOR REPLY£295£250£200
Out-of-Hours Collection£195£295£250£250
Doctors’ FeesYes£82Yes£82
Dress for the DeceasedSimple GownSimple GownClothing worn by the deceased at the time of collectionClothing worn by the deceased at the time of collection
Option for Own ClothesNo£50.00YesYes
Removal of Medical DevicesAdditional cost, subject to detailsYesYesYes
Removal of JewelleryYesNoYes£50.00
CoffinDark or Light Wood-EffectMedium Density FibreboardSolid WoodUnvarnished Veneer Chipboard
Max. time between Collection and CremationUnspecifiedWithin a Few Days14 DaysUnspecified
Option to AttendNoNo+£250-£400£400
Option to be Informed of Cremation DateWAITING OR REPLYYesYesYes
Choice of CrematoriumNo+Customised FeeNoAttended Only
Delivery of AshesYes£100.00YesYes
Max. Time for Ashes Delivery following CremationWAITING FOR REPLY28 Days21 Days14 Days

Closest Competitor Service

Below we have listed the closest comparable product to the direct cremation service offered by Dignity Funerals

CompetitorCo-op Funerals
ServiceBoth operate through local funeral homes & an identical headline price
DifferenceCo-op is much more inclusive with regard to the collection, medical devices and jewellery. Dignity offers delivery of the ashes – Co-op it’s an extra charge for delivery to the funeral home only. The co-op has atrocious customer satisfaction according to Trustpilot, the lowest of any provider.
ReviewRead our Co-op Direct Cremation Review

Dignity Direct Cremation Plan

In addition to an, ‘at need’ direct cremation service, Dignity Funerals offer an unattended direct cremation funeral plan, which is suitable for those that are planning ahead.

Headline Price
Payment Flexibility
Guaranteed Coverage
Customer Satisfaction

Dignity PrepaidDirect Cremation Plan

A summary of the benefits of the pre paid cremation plan is below


Available to all adults aged 18 and over.


Pay in full, or spread the cost in monthly instalments by up to five years for no additional cost.


No deposit is required, but an upfront contribution may be made if paid by instalments so as to reduce the cost of each monthly payment.


Apply online, over the phone, or at selected Dignity funeral homes.


Guaranteed to cover the cremation and funeral director’s fees for a Dignity Unattended Funeral, plus a more generous offer to collect the deceased from a radius within fifty miles of the funeral director’s premises (the limit for a funeral purchased at-need is twenty miles). However, doctors’ fees will not be included.


If opting to pay in full or over twelve months, full redemption for the plan benefits is available once the plan is fully paid. If opting to pay between two and five years, full redemption is guaranteed after twelve months of payments, even if you have not finished paying for the plan in full.


Funds are protected in an investment trust.

Dignity Funeral Plan Cost

How Much Will I Pay?

Dignity Pricelist

Number of InstalmentsRegular Monthly InstalmentFinal Monthly InstalmentTOTAL COSTExtra Paid
Single Payment£995.00


1. Unlike most other providers, Dignity does not offer set packages as part of their funeral plan options. Instead, they allow you to choose the precise plan benefits that you would like. To pay only the price specified above, you will need to select an unattended funeral with no optional extras.

2. If paying in full, redemption for the plan benefits is available if the beneficiary dies at any time – there is no waiting period or restriction.

3. If paying by monthly instalments, redemption for the plan benefits is available after the first twelve months, even if you haven’t finished paying for your plan.* Redemption is available within the first twelve months if death of the beneficiary is accidental. If death is not accidental within this timeframe, the estate of the deceased has the option of paying the balance of the plan, or requesting a full refund.

4. If paying by monthly instalments, you must have finished paying for your plan before the beneficiary’s 85th birthday.

5. The plan may be cancelled free of charge at any time.

6. You may upgrade to an attended funeral without incurring any administration cost at any time.

7. The plan benefits are not transferable to another beneficiary, although somebody else may pay for the plan costs.

*Subject to maintaining an up to date payment schedule.

Dignity Cremation Only Funeral Plan Vs Other Providers

Here’s how the payment options for the Dignity Funeral Plan compare to similar direct cremation funeral plans offered by a selection of other providers.

Please note that not all plans may offer precisely the same benefits.

SERVICEDignity-funeral-logogolden-leaves-funeral-plan-logopure cremation logodistinct cremations logo
List Price£995.00£1,450.00£1,795.00£1,499.00
Deposit Optional£49NoNo
Minimum Age18181818
6 Month Payment Plan£1,794.96
1 Year Payment Plan£995.00£1,450.00£1,866.84£1,498.92
2 Year Payment Plan£995.00£1,686.76£1,941.36
3 Year Payment Plan£995.00£1,788.88£2,019.24
4 Year Payment Plan£995.00£1,916.20£2,100.00
5 Year Payment Plan£995.00£2,039.80£2,184.00£1.782.60*
6 Year Payment Plan£2,172.28
7 Year Payment Plan£2,315.32
8 Year Payment Plan£2,448.04
9 Year Payment Plan
10 Year Payment Plan£2,113.20*
Lowest Monthly Payment Option£16.58£24.99£36.40£17.61*
Upper Age Limit for Payment Plan85 at the time of completion85 if paying over more than 12 monthsNone74 if paying over 5 or 10 years
Credit Finance OptionNoYes if paying over more than 12 monthsNoNo
Full CoverageAfter full payment or 12 months following purchase**After full payment or after financing through credit optionAfter full payment or 24 months following purchase**After full payment or after the first 12 months of instalments**
Free Cancellation PeriodNo restriction30 Days following purchase30 days following purchaseIf paying in full or over 12 months, no restriction. If paying over 5 or 10 years, within the first 12 months.
Cancellation Fee£249.00£350.00No refund for plans paid over 5 or 10 year if cancelled after 12 months
Fund TypeInvestment TrustInvestment TrustWhole of Life Assurance PoliciesInvestment Trust

*Prices vary by age. The price stated is accurate for a plan beneficiary aged 50 at the time of purchase. 

**May be conditional upon maintaining an up to date payment schedule.

Dignity Customer Reviews

Below are the awards, customer reviews and our opinion of the Dignity Funerals offering

Dignity Funeral Plans has earned a 4.7 out of a possible 5.0 star rating on Feefo. Reviews on Trustpilot average at only 3.1 stars, but this is from a smaller, less representative sample.

You may also be able to find reviews of your local Dignity funeral director online. Some of these reviews are included on Dignity’s own website but it is likely that only the very best reviews have been selected.

dignity reviews

Is a Dignity Unattended Funeral Right for Me?

A Dignity Unattended Funeral Service may be a suitable option if:

You would like all of the most basic essentials to be covered in one, low price.
You would like to benefit from the services of a local funeral director.
You would like to hold a celebration of life or memorial occasion entirely separate from the cremation process.
You are keen to receive the services of a large, established funeral provider with a generally high level of customer satisfaction.

On the other hand, Dignity may be less suitable if

You would prefer a more inclusive set of services for a slightly higher price.
You wish to retain an option for mourners to attend the funeral.

Frequently Asked Questions

Does Dignity provide a Paper Brochur?

Dignity offers paper brochures for both their at-need funeral services and their prepayment plans. Each brochure is deliverable by post or can be downloaded in PDF format from their website.

How do I Purchase a Dignity Unattended Funeral?

An unattended funeral can be purchased by phone or at your local Dignity funeral home following the death of the deceased. 

How do I Purchase a Dignity Funeral Plan?

A Dignity Funeral Plan may be purchased through the online arrangement form, over the phone, or at selected Dignity funeral homes.

Do I Choose the Funeral Director?

You may either choose the Dignity funeral director who will carry out the services on your behalf, or, if purchasing a Dignity funeral plan, they will allocate one for you if you prefer. 

We recommend selecting the funeral director that is closest to you so as to avoid incurring additional mileage charges for either collection of the deceased and/or delivery of the ashes.

What Type of Coffin does Dignity Provide?

Dignity offers you a choice between either a light or dark wood-effect coffin inclusive with the price of an Unattended Funeral. For an additional price, you may choose another coffin from their range.

What Happens to Medical Devices and Jewellery?

Removal of jewellery and other valuables is included in the cost of the Unattended Funeral.

The removal of medical devices will incur an additional charge, subject to details.

Can I Choose where the Cremation Takes Place?

No, you will not have a choice of crematorium with a Dignity Unattended Funeral.

However, the cremation is likely to take place at a local crematorium owned by the Crematorium and Memorial Group, which is a part of the Dignity Family.

Will they Tell Me the Date of Cremation?

You have the option to be informed of the date of cremation if you are purchasing the unattended, Direct Cremation funeral. 

How Can I Pay for My Funeral or for My Plan?

Payment for a Dignity Unattended Funeral can be made by cash, cheque, debit or credit card or bank transfer at the time of the arrangement. Please note that Dignity requires payment in full before a cremation is carried out. 

Full payment for a Dignity Funeral Plan can be made by debit or credit card.

Instalment payments contributing towards payment of a funeral plan will be made by Direct Debit. Note that Dignity reserves the right to cancel a plan if you are unable to honour two consecutive monthly payments.

Can I Pay off my Instalment Plan Early?

Dignity will accept early settlement if you are paying by instalment towards a funeral plan. 

If you are paying in full or over twelve months you may also upgrade or downgrade your plan between the unattended, Direct Cremation Plan, and the attended plan.

Are Special Offers or Dignity Discounts Available?

Dignity does not appear to be running any promotional offers at this time, nor do they offer discounts to selected groups.

Will I Receive Documentation?

If you are purchasing a Dignity Unattended Funeral at-need, you will receive a complimentary online funeral notice together with a personalised web page that provides all the essential details of the cremation in one place for you to share with family and friends.

If you are purchasing a Dignity Funeral Plan, you will receive a funeral plan schedule confirming your plan details, the cost and (if you have chosen to pay by instalments) the number and amount of your monthly payments. You will also receive a copy of the terms and conditions.

Who Should I Tell About My Plan?

When you apply for a Dignity Funeral Plan they will ask you to nominate a representative whom they can contact to inform them of the plan’s existence. 

However, we suggest that you inform all of your closest loved ones that you have purchased the plan, and how they can obtain the documentation to make a claim.

Remember also to update Dignity with any changes of your address or contact details after you have purchased a plan.

How Will My Loved Ones Claim the Plan Benefits?

Following your death, your nominated representative or another family member will need to contact Dignity to claim the plan benefits on your behalf.

Full guidance should be outlined in your funeral plan schedule. However, at minimum, your representative will need to present Dignity with a copy of your death certificate so they are able to authorise transfer of the funds to pay for your funeral.

What Happens if Dignity goes Bust?

Dignity Funerals Ltd. is regulated by the Financial Conduct Authority (FCA).

If you purchase a Dignity Funeral Plan your money will be invested in The UK Funerals (2022) Trust, an independent trust. 

According to Dignity’s 2021 Annual Report and the most recent Trust Solvency Reports, Dignity claims a marketing allowance from the trust but makes no profit from your money until a funeral is carried out. Dignity will forfeit this marketing fee in the event that you cancel your plan.

In the event that Dignity ceases trading, the trust will seek to work with other providers to offer you the plan benefits. It’s possible, however, that you may need to pay a little extra if the services of another provider are engaged.

You may also be entitled to compensation under the Financial Services Compensation Scheme.

How do I Make Enquiries?

Enquiries can be made by email, by phone or by online contact form.

An Unattended Funeral can be arranged twenty-four hours, seven days a week on their free-phone number: 0800 456 1047. Alternatively, you can contact your local Dignity funeral director

The funeral planning team can be reached on 0808 258 5840 on Mondays to Fridays between 9am and 6pm, or on Saturdays between 9am and noon.

Their email address is

The company also has a social media presence on Facebook and Twitter, but it’s not clear if these accounts are monitored for the purpose of making enquiries.

Are there any Hidden Costs?

A Dignity Unattended Funeral Service should cover most of the essentials you will need for carrying out a direct cremation. However, extra provision will have to be made for contingencies such as out of hours collection of the deceased and the removal of medical items such as pacemakers.

For their funeral plans, unforeseen changes in taxes and regulations enacted between the date the plan is purchased and the death of the beneficiary may require Dignity to levy additional charges. However, this is a standard term of funeral plans offered by most other providers.

Can I Transfer Arrangements to/from another Provider?

Dignity is unlikely to accept the transfer of funeral plan funds from other providers directly, although they are presently working with funeral plan providers who may not wish to continue offering funeral plans under the new regulatory regime which began in July 2022. 

A plan with Dignity will cover only the fees of a funeral director who is owned or approved by Dignity. There is no additional cost for transferring your plan between different Dignity funeral directors. However, if you wish to transfer your plan to a funeral director who is neither owned nor approved by Dignity then your plan with Dignity will need to be cancelled.

Are they Eco-Friendly?

Dignity has published a detailed report on their environmental impact, including waste management and greenhouse gas emissions.

Who Owns Dignity Funerals?

Dignity Funerals Ltd. is one of the largest providers of funerals and funeral planning in the UK, with a turnover of £281.6m in 2021. The ultimate parent, Dignity plc, is traded on the London Stock Exchange.

The Crematorium and Memorial Group, which owns the crematoria used by Dignity, is also a member of the Dignity family.

Dignity also offers direct cremations under the Simplicity Cremations brand.